New Ford F-150 – First Truck to Offer Tougher, Brighter, More Efficient LED Headlamps

• Segment-first LED headlamps available for all-new Ford F-150 will last more than five times longer than conventional bulbs
• Use of LED technology in F-150 headlamps picks up on lighting trends in smartphones, tablet computers and TVs
• Ford engineers subject LED headlamps to extreme heat and saltwater baths, and pummel with rocks, rock salt and ice to prove lamp toughness

Upper Marlboro Ford, MD, 2014 – When the assignment is to reinvent the Ford F-150 while maintaining its heritage of being Built Ford Tough, even the headlamps matter. Until now, headlamps often needed to be replaced long before the end of a vehicle’s life. For the all-new 2015 Ford F-150, Ford wanted extremely durable headlamps. The Ford team found the answer in a lighting technology called lightemitting diodes, or LEDs.

No other light-duty pickup truck on the road today has LED headlamps. LED lamps use 63 percent less energy than the halogen bulbs seen in competitor trucks, and the light quality and aesthetics of the technology are superior. Most important, the LED headlamps in the new F-150 are more durable than conventional lights, and are made to last more than five times longer.

“Ford fires stones at this headlamp, expose it to extreme sun, soak it in saltwater, shoot rocks, rock salt and ice – it’s very tough to crack,” said Marc Bortnick, General Manager of Upper Marlboro Ford.

LED is the fastest-growing segment in lighting technology, according to trade magazine LED Inside. Applications include smartphones, tablets, computers, TVs, luxury sedans, industrial, commercial and outdoor lighting. Even supermarkets incorporate LED lighting to make produce look fresher. What sets F-150 LED technology apart is how the headlamps are made, and how different they are from what the industry has traditionally used. To develop this cutting-edge headlamp technology, Ford leveraged the expertise of its longtime lighting developers OSRAM and Flex-N-Gate.

Upper Marlboro Ford is located at 5701 Crain Highway in Upper Marlboro, MD 20772.  We can also be reached at 888-602-9079 or online at http://www.uppermarlbororford.com.